Communication Theory

Communication theory in graphic design is concerned with the process by which designers design and send encoded messages for particular audiences and the contextual factors influencing that process. Different theories have emphasised and elaborated on different elements.

The following interactive animation gives a summary overview of key points.

Click on the image to bring up the interactive animation file and then click on the text.
Based on my notes from: Davis, M., (2012) Graphic Design Theory, London: Thames and Hudson.

Meaning and message

Audience: cognitive design context

Sources

Davis, M., (2012) Graphic Design Theory, London: Thames and Hudson.