Visual Storytelling

Coding and decoding meaning

Visual storytelling requires an understanding of communication theory:

  • how images are coded with meaning/s – and how these are affected by the particular skills and views of the illustrator.
  • how viewers might then decode these images – how those meanings are read.
  • ‘noise’ affecting the relationship between the two – whether it should be eliminated or accommodated. The type of ‘noise’ will vary depending on who is looking at the work, where they are, and their cultural standpoint.
Semiotics
Symbolism
Narrative structure

 

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