Coding and decoding meaning
Visual storytelling requires an understanding of communication theory:
- how images are coded with meaning/s – and how these are affected by the particular skills and views of the illustrator.
- how viewers might then decode these images – how those meanings are read.
- ‘noise’ affecting the relationship between the two – whether it should be eliminated or accommodated. The type of ‘noise’ will vary depending on who is looking at the work, where they are, and their cultural standpoint.